Creative Director

• Lead an award winning design team in the area of marketing and digital media design. Awarded by Long Island Business News for the 2018 Long Island Digital Awards – Video/Film, Marketing Campaign and Social Media.

• Initiate, moderate and organize project brainstorm sessions that drive the creative thinking process, challenges team members to think outside the box and motivates them to strive for perfection.

• Work closely with the Vice President of Business Development to strategize new business pitches, develop marketing strategy and create pitch decks for client presentations.

• Conduct market research and analysis to determine marketing, brand, and creative strategy.

• Oversee, direct and prioritize all work that cycles through the creative department to appropriate team members and departments, ensuring deadlines are kept, budgets are met and work quality is paramount.

• Develop storyboards, scripts and illustrate creative vision for video projects. Execute post production editing from selection of final segments, sound editing, music selection to the addition of dynamic graphic elements.

• Conceptualize, design and manage web build projects from concept to completion. Organize project work flow across creative and development teams. Ensure design accuracy, proper mobile rendering, functionality and web page responsiveness for compatibility with numerous digital devices and browsers.

• Manage multiple social media campaigns, create and direct content, organize and develop content calendars, and review monthly analytic reports. Adjust strategy and creative direction as needed based on user engagement.